The subject line of your newsletter is going to be the first thing people see in their inbox. Make sure it’s fabulous enough that it makes them want to click the link to find out what’s inside. If the headline doesn’t speak to them, it’s going to be very hard to get their attention.
If you can’t get their attention, you can’t get the click.
If you can’t get the click, they won’t read your newsletter.
If they don’t read your newsletter, they won’t hear your call to action.
If they don’t hear your call to action, they can’t heed it.
If they don’t heed it, you don’t make the conversion.
A vicious cycle.
Practice writing headlines.
Often.
Make them irresistible.
If you can’t get their attention, you can’t get the click.
If you can’t get the click, they won’t read your newsletter.
If they don’t read your newsletter, they won’t hear your call to action.
If they don’t hear your call to action, they can’t heed it.
If they don’t heed it, you don’t make the conversion.
A vicious cycle.
Practice writing headlines.
Often.
Make them irresistible.