You're probably wondering what, in nine kinds of hell, does a picture of fruit have to do with content writing.
It's relevant – I promise.
I'll come back to that in a minute.
Now, on to my intended subject – bulk discounts for content writing services.
If you're an online marketer who hires writers to produce content for you, you've probably been offered a bulk deal before – especially if you buy lots of content.
Likewise, if you're a content writer, you've probably cut your clients a deal or two in your time as well.
Buy more, save more. Pretty simple concept, really.
However, many would-be content buyers misunderstand the terms of an offer like this, resulting in hot tempers, choice words and lots of unflattering word of mouth advertising for said writers.
Example:
Now, scroll back up to the picture of fruit.
Read the signage.
You can buy one box of fruit for $2 or you can buy three boxes for the discounted price of $5.
With the discount, each box costs $1.67, instead of $2.
You want three boxes of fruit, but you don't want them all today.
Explain to the vendor that you're going to buy one box today for $1.67 and you're going to come back tomorrow and the next day for the remaining two boxes and you're going to pay $1.67 each for those as well.
What do you think is going to happen?
That's right.
NO FRUIT FOR YOU!
You're going to leave upset and empty-handed.
Buying and selling content is no different than buying and selling any other product or service. So if you wouldn't expect your grocery store to bend the rules of their discount offers for you, why would you expect content writers to do it?
This is the first in a three part series on bulk discounts in content writing. Up next, I'll talk about the benefits of bulk discounts for both the buyer and the seller. Stay tuned!
It's relevant – I promise.
I'll come back to that in a minute.
Now, on to my intended subject – bulk discounts for content writing services.
If you're an online marketer who hires writers to produce content for you, you've probably been offered a bulk deal before – especially if you buy lots of content.
Likewise, if you're a content writer, you've probably cut your clients a deal or two in your time as well.
Buy more, save more. Pretty simple concept, really.
However, many would-be content buyers misunderstand the terms of an offer like this, resulting in hot tempers, choice words and lots of unflattering word of mouth advertising for said writers.
Example:
- Some Company wants an article for their content marketing campaign and approaches Writer Person for a quote.
- Writer Person gives them a quote for a single article.
- Some Company then decides they may need more than one article.
- Writer Person offers Some Company a discounted rate on the bulk purchase of five, ten, however many articles Some Company thinks they need.
- Some Company is pleased with the price and agrees to the deal.
- Writer Person sends Some Company an invoice for their bulk order, priced at the discounted rate.
- Some Company decides that, while they need multiple articles, they don't need them all at once.
- Writer Person tells Some Company that's not a problem and the articles can be invoiced one at a time, but at full price.
- Some Company balks at this disclosure and accuses Writer Person of shady business practices because Writer Person did not hold up their end of the deal, in terms of pricing.
- Writer Person stands firm on their pricing and explains the terms of the discount again.
- Some Company isn't hearing it, immediately ceases contact with Writer Person and advises all their colleagues to steer clear of this person because they cannot be trusted.
Now, scroll back up to the picture of fruit.
Read the signage.
You can buy one box of fruit for $2 or you can buy three boxes for the discounted price of $5.
With the discount, each box costs $1.67, instead of $2.
You want three boxes of fruit, but you don't want them all today.
Explain to the vendor that you're going to buy one box today for $1.67 and you're going to come back tomorrow and the next day for the remaining two boxes and you're going to pay $1.67 each for those as well.
What do you think is going to happen?
That's right.
NO FRUIT FOR YOU!
You're going to leave upset and empty-handed.
Buying and selling content is no different than buying and selling any other product or service. So if you wouldn't expect your grocery store to bend the rules of their discount offers for you, why would you expect content writers to do it?
This is the first in a three part series on bulk discounts in content writing. Up next, I'll talk about the benefits of bulk discounts for both the buyer and the seller. Stay tuned!